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Winner - Philips Service Design Challenge 2023

Canon IVY Mail

CMU Capstone Client Canon USA
Team Aman Sinha, Dina Kaganer, Keziah Virdayanti, Luke Shen, Mahir Bhatt, Megan Dado, Pannida Thawornsate
Role Product Strategist and Designer
Responsibilities User Research, Product Ideation, Concept Mapping, Information Architecture, 3D Modeling + Rendering, Hi-fi Prototyping
Year and Duration Spring 2023, 5 Months


The Canon IVY Mail was born out of a deep desire to revolutionize traditional communication methods and bridge the gap between the digital and physical worlds. Inspired by the need for a more personal and tangible connection, we envisioned a product that would allow users to effortlessly send personalized messages, photographs, and memories to their loved ones, no matter the distance. By combining innovative technology with a touch of nostalgia, we aimed to create a modern-day equivalent of sending a heartfelt letter or postcard.


The Canon IVY Mail is a cutting-edge portable photo printer and messaging device (in development) that empowers users to send personalized mail to their family and friends in an instant. With a sleek and compact design, the device fits seamlessly into the modern lifestyle, enabling users to capture cherished moments and transform them into tangible keepsakes. The Canon IVY Mail is not just a product; it's a storytelling device that captures emotions and preserves memories in a tangible form. The state-of-the-art mobile app lets people share tangible memories in just a tap.


The Canon Ivy Mail project was brought to life through a meticulous design process at CMU X Canon USA that combined extensive user research, innovative technology integration, and a relentless pursuit of simplicity and elegance. We leveraged cutting-edge printing technology to produce high-quality prints that capture the essence of the moments shared. The mobile app was designed with a clean and intuitive interface, allowing users to customize their messages and photographs with ease. The result is a product that not only redefines communication but also celebrates the beauty of human connections.

$400M Total Addressable Market.
$1.85B Gen Z Market.

A whole new way to get connected.

The Target Market

Canon IVY Mail Target Market

Core Innovation
The innovation is in the form of developments to existing products or services that Canon currently offers, improving what is currently offered.

No Cannibalization
The new product should not compete with Canon’s existing product line or potentially take up their market share.

Financial Viability
Since the product is marketed towards Gen Z, it must provide something they value and is priced within their affordance range.

Go-To-Market Timeline
Incorporate technology that is feasible to be developed and launched within the next 1 - 2 years.

The Key Product

Canon IVY Mail Key Objectives

Canon IVY Mail
Sneak Peek


Uh-oh: This is a NDA Protected Project

Please note that this project is protected under a Non-Disclosure Agreement (NDA) between Canon USA and myself. The details, specifics, and sensitive information related to this project have been intentionally omitted to respect confidentiality and legal obligations.

If you are interested in learning more about this project, its scope, and the impact it made, I would be delighted to discuss it with you further. Feel free to reach out to me for more details. Thank you for your understanding and for respecting the confidentiality of this NDA-protected project.
Trust me, I am as excited to share more about this project as you are to learn more!

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